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11/3/2009-Ford Motor (NYSE:F) reported its October sales rose 2.6% year-over-year, and up 21% from September, to 132,483.

The rise in monthly sales marks the third time in four months Ford sales have risen.

Ford said it projects total market share in October was over 15%, which is higher than a year ago and higher than its share in the first nine months of 2009.

Ford's October retail share was up for the 12th time in 13 months.

"Consumer demand for our new high-quality, fuel-efficient products is driving Ford's market share gains," said Ken Czubay, Ford Vice President, U.S. Marketing Sales and Service. "Ford vehicles are among the 'freshest' available by any automaker - with more than 80 percent of our sales in October coming from our new 2010 models."

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